As a long-time media expert and author of multiple books on communication, I’m neither shocked nor particularly partisan when examining the troubling data from the Media Research Center (MRC). Instead, I present a reality as straightforward as it is unavoidable: America’s media landscape in 2024 is veering toward an unprecedented imbalance.
This election season, the coverage on ABC, CBS, and NBC of the presidential race between former President Donald Trump and Vice President Kamala Harris has been described by MRC as the most “lopsided in history.” However, this trend represents more than simple bias; it reveals a systemic erosion of trust that leaves Americans at odds with their primary sources of information.
According to the MRC study, Harris has received 78% positive coverage across these networks since July, while Trump’s coverage has been 85% negative. It’s a stark contrast that defies even the precedent of the contentious 2016 election when both Trump and Hillary Clinton received predominantly negative coverage.
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