The Team Behind Lulu’s Holistics Leads by Example Amidst a Global Pandemic

When it became clear as day that the impact of the coronavirus outbreak would be felt far and wide, many businesses thought of ways to ‘cash in’ on the pandemic. From charging extra for safety charges to passing on their additional disinfection costs to paying customers, many business owners prioritized protecting their profits rather than helping their customers keep their heads above water during these trying times.

Even so, there are some business owners—mostly from homegrown brands and family-owned businesses—who understand what it’s like to be downtrodden. So instead of seeking genius ways to make the pandemic work for them, they simply share the burden of the common folk so they can ride out the pandemic along with their most loyal customers.

One such business is Lulu’s Holistics, a homegrown brand from Florida whose skincare products are known worldwide for their all-natural and healing properties. The company is owned by mother-and-daughter tandem Janet Frederick and Deannee Santiago. For these two, the pandemic is not a time for businesses to take advantage of. If anything, Deannee says the global crisis is an opportunity for business owners to give back to the people who have been keeping their businesses lucrative all this time.

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