U.S. senators are demanding information from Delta Airlines over its plan to expand the use of artificial intelligence to craft individualized, surveillance-based fares.

Sen. Ruben Gallego, D-Ariz.; Sen. Richard Blumenthal, D-Conn.; and Sen. Mark Warner, D-Va., sent a letter to Delta CEO Ed Bastian seeking information regarding plans to vastly increase their pricing technology with the help of AI revenue management specialist Fetcherr.

“Delta’s current and planned individualized pricing practices not only present data privacy concerns but will also likely mean fare price increases up to each individal consumer’s personal ‘pain point’ at a time when American families are already struggling with rising costs,” the senators said in their official statement.

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