Trump Brand Resonates at New Highs

The Brand Trump Affect

Say what you want, but when one utters the name Donald Trump, there’s a sure-fire reaction. Whether you like him or disagree with entirely, most can’t simply remain neutral about the brand name: Donald John Trump.

And this, you see, is the power of branding — merely uttering the brand name has an effect on the reactions of others, and why branding is becoming so important in our politics today.